Flower vendors at the Suva Municipal Market are finding their business to be a beacon of resilience amid challenging economic conditions. As the New Year approaches, they are experiencing a surge in demand for local flowers, which is not only supporting their livelihoods but also imparting essential skills to the younger generation.
Vendor Alavina Naitarakete, who is responsible for the care of eight grandchildren, emphasizes that her flower-selling venture generates a consistent daily income. She believes that this trade not only helps sustain her family but also serves as a valuable educational experience for her grandchildren. “I plant my own flowers and I like selling them because it is a good business to run for a family,” she remarked.
Fellow florist Alumeci reinforced this sentiment, sharing that her earnings from selling flowers play a critical role in covering educational expenses and household needs, particularly as a single mother. “One day I can earn around $300 to $500 when a lot of orders come in,” she stated, illustrating the financial impact of her work.
With over thirty years in the business, Peni Mada expressed that flowers do more than just provide a source of income—they also offer comfort and joy to the community. “Flowers are something beautiful. Especially when people are feeling down, they can help bring joy,” she explained.
Despite the ongoing challenges posed by rising living costs, the florists are optimistic. They believe that their work not only fosters hope and opportunity but also allows them to continue a cherished tradition of sharing the beauty of their cultivated blooms with the public. This determination underscores the importance of small businesses in contributing to community resilience and emotional well-being.
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