INTEREST in Shreedhar Motors’ brand-new 2025 1.8L Next-Gen Ford Territory SUVs has surged following its successful launch in Suva last week. Arvin Narayan, the CEO of Shreedhar Motors, expressed satisfaction with the launch, noting that 12 units remain available after an initial sale during the event held on Wednesday.
Narayan highlighted the SUV’s appealing features, including its 1.8L turbocharged eco-boost engine paired with a 7-speed DCT transmission, emphasizing its affordability and suitability for the Fijian market. He stated, “It’s a very good product and is a type of SUV that will fit very well in the market,” pointing to its high ground clearance and innovative interior design, equipped with advanced dashboard features.
The discussions surrounding the introduction of the Ford Territory in Fiji have been ongoing since 2023, after the vehicle was showcased at a convention in Thailand. This strategic move aims to meet evolving customer demands, positioning the Ford Territory as a competitive option within the mid-size SUV market.
Additionally, the success of previous launches, such as the Ranger and Everest models, has bolstered Shreedhar Motors’ reputation, and further product introductions are anticipated in the coming years, reinforcing the company’s commitment to innovation and customer satisfaction.
This launch not only offers enhanced choices for consumers in Fiji but also signifies a bright horizon for the local automotive market, with potential positive implications for the economy as well. By continuing to cater to consumer needs and preferences, Shreedhar Motors is set to make a significant mark on Fiji’s automotive landscape.
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