Deputy Prime Minister and Tourism Minister Viliame Gavoka reported that the World Surf League Corona Fiji Pro competition generated over $255,000 in media value for Tourism Fiji, along with 2,300 global public relations mentions, translating to more than $50.4 million in global advertising value equivalency across 36 countries. This update was shared during a parliamentary session this week.
Gavoka emphasized that the extensive media coverage, including live broadcasts and media engagement, not only highlighted the competition but also showcased Fiji’s stunning landscapes and exceptional surfing to millions worldwide. He noted that the event gained support from prominent global brands such as Corona, Red Bull, Yeti, Shiseido, and Apple Watch, which helped enhance the Fijian brand.
“The exposure is invaluable for our tourism sector,” he stated. Beyond the international media attention, Gavoka mentioned the competition’s positive impact on local communities.
He revealed that the World Surf League rebuilt the Cloudbreak surf tower, which had been destroyed during Tropical Cyclone Harold in 2020 after being in use since the mid-1990s. This rebuilt structure will be given to Tabanivono-i-Wai as a legacy asset, allowing for future rentals for other events.
Gavoka also acknowledged financial support provided to the Nabila and Momi Villages. The event contributed to the Fiji Surfing Association and the local surfing community by hosting a three-day women’s development program and a water safety initiative. Additionally, a local surfer earned a spot in the Fiji Pro Event as a wildcard, while monetary donations and items were contributed to the Fiji Surfing Association.