The Sugar Cane Growers Fund (SCGF) recently hosted a postponed celebration of Ratu Sukuna Day, during which CEO Raj Sharma expressed gratitude to the media representatives for their unwavering support in publicizing the Fund’s initiatives. He emphasized the importance of a strong, trusting relationship with media personnel, regarding them as essential partners rather than mere observers.
Sharma acknowledged the media’s commitment to covering events organized by both the government and the SCGF, and he expressed a deep desire to nurture this collaborative relationship. He noted that the media plays a pivotal role in ensuring that the Fund’s work is communicated responsibly and reaches the intended audience effectively.
The SCGF’s ongoing efforts reflect its broader commitment to enhancing the agricultural community in Fiji, which supports around 4,600 registered farmers. In previous communications, Sharma highlighted the importance of community engagement and transparency in strengthening these relationships. He reiterated that the accurate dissemination of information contributes significantly to the public’s understanding of farmers’ challenges and successes.
This occasion not only serves as an acknowledgment of the media’s role but also showcases the SCGF’s dedication to ongoing collaboration and support for the agricultural sector, which is vital for ensuring the welfare and growth of the farming community in Fiji.
Constructive relationships with the media are crucial, as they can help convey vital information to the public and support initiatives aimed at stabilizing and modernizing the sugar industry in Fiji. With the SCGF’s commitment to transparency and community involvement, there’s hope for a thriving agricultural future in the region.
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