Scammers are constantly adjusting their methods to align with global trends. This statement was made by Shaheen Ali, the Permanent Secretary for the Ministry of Trade, Co-operatives, Micro, Small and Medium Enterprises, and Communications, at the launch of the first National Scam Awareness Week.
Mr. Ali emphasized the importance of recognizing that scams have become a typical part of everyday life in today’s fast-paced digital environment. He highlighted the various scams currently affecting Fiji, such as impersonation plots, fraudulent job offers, and online romance scams, which are often intensified by misleading information from social media.
He noted that the National Scam Awareness Week serves as a crucial opportunity to educate not just young adults but also future generations about how to identify and safeguard themselves against scams. To effectively reach a wider audience, the campaign will utilize multiple media platforms, including billboards and social media.
Seema Shandil, the CEO of the Consumer Council of Fiji, pointed out a concerning trend: consumers typically exhibit little response during outreach initiatives. She observed that interest in their services usually spikes only after individuals have been scammed.
“Despite our repeated warnings about potential scams and guidance on how to spot fraudsters, many consumers remain indifferent,” Ms. Shandil remarked. She added that even with extensive online awareness campaigns and grassroots efforts, many individuals continue to disregard the advice provided, often seeking assistance only after falling victim to scams.
Last year, the eBay Online Shop recruitment scam severely impacted 900 Fijians, resulting in complaints totaling $1.7 million, according to the council.
“The damage inflicted by these scams is just the start of the issue,” Ms. Shandil stated.
On a broader scale, online fraud is on the rise globally, with phishing emails and other misleading tactics targeting both individuals and businesses. The Anti-Scam Taskforce has been established to enhance coordination among various agencies, promote awareness, and advocate for protective measures during initiatives like Scam Awareness Week. The taskforce aims to boost public understanding and implement joint educational campaigns while pushing for stricter laws and regulations.