Sprint, a locally produced soft drink first launched in Fiji in 1999, has quietly grown into a staple on island shelves and at community gatherings, the Motibhai Group of Companies says. The beverage, manufactured and distributed in Fiji by Motibhai, now comes in seven flavours and multiple pack sizes, offering a domestic alternative to imported sodas and forging a brand identity that organisers and households increasingly embrace.
New details about the product’s origins and range — confirmed by Motibhai and retail observations — underline Sprint’s steady presence in the local market more than two decades after its introduction. The line-up includes Cola, Orange, Pineapple, Creaming Soda, Fruit Cocktail, Lemon and Raspberry. Bottles and cans are sold in a variety of sizes, enabling purchase for single consumers or for sharing at events, family gatherings and workplace functions.
Motibhai has positioned Sprint around affordability and local production. The company markets the drink with the slogan “Live It Up,” a tagline that has been used in recent store promotions and packaging. That branding, combined with grassroots distribution and word-of-mouth, helped cement Sprint’s role beyond mere refreshment, the brand says — framing it as part of everyday Fijian life and communal occasions.
Retail availability underscores Sprint’s penetration of mainstream outlets. Shoppers were observed buying the product at major supermarkets such as RB Patel’s CenterPoint store in Suva; one shopper, identified as Sameer Hussain, was seen selecting Sprint from a chilled display. The product’s presence in national supermarket chains suggests Motibhai has established a reliable domestic distribution network, even as the company also reports some international exports.
The push for locally made beverages fits into a broader consumer trend across the Pacific that favours home-produced goods for reasons ranging from cost to cultural identity. Sprint’s local manufacturing gives it a competitive argument against imported brands: shorter supply chains, lower freight costs, and an appeal to shoppers preferring Fijian-made products. For many consumers, that connection between brand and community contributes as much to purchasing decisions as flavour.
While Motibhai declines to release detailed sales figures publicly, the company points to sustained demand in community events, small retail outlets and supermarkets as indicators of the brand’s longevity. Observers say Sprint’s steady presence — rather than a single large marketing push — has been key to its reputation, built over time by repeat purchase and social visibility at functions.
This update clarifies the product’s history and current market footprint: Sprint is not a recent entrant but a 25-year-old local brand that has expanded its flavour range and maintained wide availability in Fiji. For consumers and local businesses looking to support domestic manufacturing, Sprint now presents a clear, established option — packaged to "Live It Up" at home, at work, and in the community.
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