The Sugar Cane Growers Fund (SCGF) recently held a delayed celebration of Ratu Sukuna Day. During the event, CEO Raj Sharma expressed gratitude towards media representatives, particularly those based in the western regions, for their ongoing engagement and support in sharing the Fund’s initiatives with the community.
Sharma emphasized the importance of a strong, trusting relationship with the media, treating them as essential partners rather than mere observers. He praised their consistent coverage of events organized both by the government and the SCGF, expressing a desire to cultivate this familial bond further. He noted the media’s vital role in responsibly communicating the Fund’s work, highlighting its importance in delivering accurate and meaningful information to farmers and the wider public.
This celebration underscores the SCGF’s commitment to fostering collaboration and transparency, qualities essential for addressing the agricultural community’s needs. By nurturing relationships with media partners, the Fund is positioning itself to effectively continue its support for the approximately 4,600 registered farmers it assists.
The SCGF has shown resilience and adaptability throughout its history, having evolved from its inception in the late 1940s to tackle the varying challenges within the sugar industry. This recent event reflects a broader commitment to community engagement and the significance of media in disseminating essential agricultural information.
Overall, the positive interactions between the SCGF and media representatives highlight the Fund’s dedication to its mission of supporting farmers, ensuring that their endeavors are well understood and appreciated by the public.
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