The financial struggles of rugby in the Pacific islands reflect a broader issue faced by many developing rugby nations. Last week’s announcement from Lakapi Samoa about their withdrawal from an upcoming Northern Hemisphere tour highlights the ongoing challenges for smaller rugby unions. Tu’ilaipea Sa’ilele Malielegao, the chair of the union’s board and a former Prime Minister, pointed to “the lack of sponsorships” as a significant obstacle for the sport’s growth in Samoa.
In correspondence with World Rugby’s chairman, Malielegao emphasized the need for targeted initiatives, better financial support, and stronger frameworks to help manage the complexities of international rugby. He lamented the diminished financial backing from the current government compared to his previous administration.
World Rugby replied that the current financial distress facing Lakapi Samoa stems from prior decisions made by the union. They did not elaborate on the specifics that led to the withdrawal from the tour, focusing instead on the necessity of addressing underlying issues rather than merely providing temporary solutions.
This situation suggests one of two possibilities: either World Rugby is displeased with Lakapi Samoa’s financial management and seeks improvements, similar to past ultimatums given to other unions, or they are growing weary of consistently offering financial assistance to Samoa and similar unions.
World Rugby maintains that they already provide financial aid to Samoa, Fiji, and Tonga for events such as the Pacific Nations Cup and World Cups, covering various associated costs. However, the burden of gate receipts and sponsorship arrangements ultimately falls on the touring unions, leading to significant financial challenges for Pacific Island teams that must incur extensive costs to compete overseas.
Charlie Charters, a former official associated with Fiji Rugby and the Pacific Barbarians, noted that the expenditure for overseas tours is considerable, primarily due to airfare and player payments. He pointed out that the potential financial return from tours is critical for smaller unions. For instance, while Samoa planned matches against Spain and Portugal, Fiji faced Tier 1 nations like Ireland and Scotland, suggesting a disparity in financial viability.
The challenges extend beyond securing sponsorships to cover tour costs. Charters highlighted that potential sponsors would inquire about the exposure and audience reach of such matches, which may deter sponsorship interest, especially concerning less prominent teams.
Both Fiji and Tonga have dealt with stringent financial reviews and reforms following management issues. Fiji’s interim board, in collaboration with the government and World Rugby, is working to meet necessary standards to ensure sustainable rugby governance, similar to Tonga’s experience.
As calls grow for better support from World Rugby and sponsors, Tongan Prime Minister Hu’akavameiliku Siaosi Sovaleni expressed concern about the overall state of Pacific rugby. He underscored the need for improved resources to help teams perform better and attract funding.
Addressing the financial burdens of traveling for matches outside of World Rugby’s commitments requires a collaborative approach. Charters suggested that financial strategies should benefit all involved parties. Additionally, support from host unions in covering costs during tours could alleviate some of the financial pressures on traveling teams.
Ultimately, a more equitable distribution of funding from World Rugby to developing nations is essential. Ensuring that smaller unions can access sufficient funds could help level the playing field, allowing them to compete and develop in a sport dominated by wealthier nations.
As Lakapi Samoa navigates the coming months, the stark reality remains that developing rugby unions lack the resources and opportunities enjoyed by their Tier 1 counterparts. Historical disparities in financial arrangements continue to pose obstacles, indicating a pressing need for reforms. Without meaningful changes, the aspirations to grow the sport globally risk being nothing more than unfulfilled promises.