The Land Transport Authority (LTA) and the Accident Compensation Commission Fiji (ACCF) have established a significant four-year partnership with the Fiji Rugby Union (FRU) focused on enhancing road safety in Fiji. This collaborative effort is designed to decrease the number of road accidents and fatalities throughout the nation.
LTA’s CEO, Irimaia Rokosawa, emphasized the crucial nature of this partnership in fostering compliance with road safety regulations among Fijian motorists. The initiative aims to utilize the popularity of rugby players, who are highly respected figures in Fijian society, to promote a culture of road safety and responsibility. “This innovative partnership recognizes the critical role of sports, particularly rugby, in shaping attitudes and behaviors in Fiji,” Rokosawa stated during the agreement signing with FRU.
ACCF Executive Chairman Maritino Nemani highlighted their unified goal to prioritize road safety and reduce accidents, aiming to create a culture of care among road users. Meanwhile, FRU General Manager Avnil Pratap expressed pride in backing this vital cause and underscored the importance of rugby players as community role models. He noted their potential to inspire positive changes in attitudes toward road safety.
The partnership also complements LTA’s broader strategy of collaborating with corporate entities committed to safer roads for all Fijians. Such alliances are essential as Fiji continues to face challenges related to reckless driving and pedestrian safety.
This initiative is not only a proactive approach to improving road safety but also serves as a compelling example of how sports can positively impact society. By harnessing the influence of local heroes, there is hope for significant behavioral change regarding road use in Fiji.
In summary, the collaboration between LTA, ACCF, and FRU represents a promising step towards fostering safer driving practices by engaging the community through the powerful medium of rugby and its players.
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