Fijian rugby legend Waisale Serevi has taken on an exciting new role as the brand ambassador for Pacific Energy, as announced during a ceremony at the company’s head office in Suva. Pacific Energy’s CEO, Stephane Cadel, expressed pride in partnering with such a renowned figure whose values align with the company’s motto, “We Are Who You Are.”
Cadel highlighted Serevi’s potential to amplify the company’s outreach and initiatives, particularly the “Say No To Drugs” campaign, which aims to address substance abuse within local communities. Over the course of their three-year partnership, they plan to leverage Serevi’s influence to promote positive societal messages and support community health.
Serevi expressed his gratitude for the opportunity, seeing this collaboration as a chance to make a real difference, especially through initiatives tied to his Serevi Academy of Rugby. He aims to give back to the community by helping youth resist drugs and make meaningful life choices.
The partnership is expected to foster engagement between Pacific Energy and local consumers, allowing for direct interactions during various campaigns and events. Amit Maharaj, chief marketing officer of Pacific Energy, emphasized their commitment to enhancing community well-being through this collaboration, believing that Serevi’s involvement will make a significant impact.
In reflection, Serevi’s ongoing dedication to using his platform for positive change resonates strongly, showcasing the empowering potential of sports in uplifting communities. His role as brand ambassador not only reflects his significance in rugby but also as a mentor and advocate for youth in Fiji. This initiative paves the way for hope and unity, reinforcing the notion that collective efforts can lead to transformative societal progress.
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