The Fijian Drua Women’s rugby team has renewed its partnership with Rooster Chicken, marking a significant milestone as they celebrate four years since the company became the team’s first-ever sponsor in 2021. This collaboration has highlighted Rooster Chicken’s commitment to supporting local sports and its place as a trusted brand in Fijian households.
Since the inception of their partnership, both Rooster Chicken and the Fijian Drua have flourished, with the Drua emerging as Fiji’s most beloved sports team. Notably, they have reached the quarterfinals of the Shop N Save Super Rugby Pacific twice, illustrating the team’s growth and increasing popularity in the rugby landscape.
The renewal of this partnership symbolizes a deepening bond between the two organizations, emphasizing their shared commitment to growth and success since the Drua made its debut in the Super Rugby Pacific. Over the past four years, Rooster Chicken has expanded significantly, investing $13 million in a plant upgrade in Ba, which resulted in tripled production capacity and the creation of numerous local jobs, further boosting the community.
Fijian Drua General Manager Commercial, Shane Hussein, expressed that the renewal is not just a contractual agreement but holds great symbolic significance. It reflects the journey the Drua embarked upon, starting from a mere business model to becoming a competitive team in professional rugby.
Rooster Chicken’s CEO, Stanley Raniga, echoed these sentiments, emphasizing that supporting the Fijian Drua transcends rugby alone; it represents a patriotic endeavor to uplift Fijian pride. He noted, “Four years ago, we saw potential in a team that represented our people and our pride,” and that this belief has contributed significantly to Fiji’s aspirations of achieving Tier 1 status in global rugby.
As both organizations continue to thrive, the renewal of this partnership promises to foster further development and success within Fijian rugby, shining a light on the impact of strong local collaborations. It is a testament to the power of community support in sports and demonstrates a hopeful path forward for both the Fijian Drua and its dedicated sponsors.
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