The upcoming Global Recycling Day (GRD) will emphasize the urgent need to tackle the waste management crisis and promote collaborative strategies for implementing sustainable recycling practices. The focus of the 2025 GRD, themed “Breaking Barriers: A Revolutionary Blueprint for the Waste Management Crisis,” aims to highlight the significance of fostering lasting sustainable change and addressing barriers that impede effective recycling systems.
Amitesh Deo, the founder of the Pacific Recycling Foundation (PRF), underscores that this year marks a critical opportunity to convert past successes into sustainable solutions for all communities. “The theme for GRD 2025 reflects the urgent need for collaboration across all sectors—government, businesses, development partners, donor agencies, and the public,” he stated. “This is a call to action for creating a sustainable future.”
Notably, the PRF will launch its “I Recycle” program during GRD 2025, which aims to support sustainable waste management initiatives. Churchill Park is set to be the first sporting facility in Fiji implementing these practices, highlighting a significant step towards environmental responsibility in community spaces.
The PRF has also spearheaded influential national campaigns, including the National Lapel Pin Campaign and the “Empower the Nation: Recycle, Curb Plastic Waste” initiative, reinforcing its commitment to promoting sustainable practices.
In a recent call to action, Deo reflected on the achievements of 2024, which included establishing the Pacific Recyclers Alliance and recognizing the informal collectors contributing to recycling efforts. He indicated that while progress has been made, the journey toward sustainable waste management is ongoing, especially in underserved regions needing targeted assistance.
As Fiji prepares for GRD 2025, there is renewed hope that through unity and collaboration, transformative changes can be realized in waste management practices. The engagement of all stakeholders in this initiative serves as a beacon of progress, reinforcing the notion that collective efforts are essential to creating a cleaner, greener future for all.

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