Pacific Recycling Foundation and The Fertile Factory & Company Limited have begun conversations about a potential partnership focused on promoting sustainability in recycling and agriculture. This initiative aims to address plastic waste management and improve organic farming techniques.
The Fertile Factory recently launched BulaBioBrew Soil, a natural liquid fertilizer that enhances soil health and supports plant vitality. Packaged in PET bottles, BulaBioBrew Soil offers a chemical-free way to increase soil diversity and balance.
PRF is looking into capturing these PET bottles after the fertilizer is used through its recycling programs. There is a possibility of implementing a deposit system to encourage the collection, reuse, and recycling of the bottles, aiming to prevent them from contributing to pollution or ending up in landfills.
Amitesh Deo, founder of PRF, expressed enthusiasm about collaborating with The Fertile Factory, highlighting that this project could be a first for Fiji. He stated, “If this collaboration progresses, it will support our efforts to reduce plastic waste by ensuring that PET bottles used for packaging BulaBioBrew Soil are captured through our recycling programs. This initiative will contribute to a cleaner environment while supporting sustainable agricultural practices.”
Additionally, discussions are underway about PRF’s sustainability initiative, Malhana Cloud Kitchen Restaurant, potentially piloting BulaBioBrew Soil on its farms, which operate on a farm-to-table concept. This pilot could showcase the benefits of organic fertilizers while emphasizing the role of recycling in agriculture.
Sanjeev Chand, Chief Executive of The Fertile Factory, noted his optimism about the talks. He said, “We are pleased to begin exploring collaboration with Pacific Recycling Foundation. BulaBioBrew Soil has the potential to revolutionize the way farmers care for their soil, and by working with PRF, we hope to ensure that the PET bottles we use for packaging do not harm the environment. While these are early discussions, we see a lot of promise in developing a system that encourages recycling and supports sustainable farming practices.”
While these discussions are still in the early stages, they could lead to innovative solutions that combine organic farming with responsible plastic waste management.
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