Artisans participating in the National Women’s Expo in Suva are urgently calling for immediate action to safeguard traditional crafts such as weaving, masi art, and pottery. Throughout the three-day event, these artisans underscored the critical role of these art forms not only in preserving cultural identity but also as avenues for economic empowerment.

Seasoned weaver Salote Temo, 65, highlighted the importance of transmitting these skills to younger generations, expressing concern over the diminishing interest among the youth. “Safeguarding our cultural heritage ensures sustainable livelihoods,” she asserted, noting that these traditions seem to be losing prominence among the younger population. “It’s like laid behind because nowadays our generation is not doing these kinds of things; they are very different,” she lamented, encouraging other women to embrace weaving.

Another artisan from Naitasiri mirrored Temo’s view, calling for more comprehensive training to help individuals master these complex crafts. “It’s not very easy; it’s very hard to make this art. I want to go to the trainings to learn everything,” she admitted.

21-year-old Veronica Avugata, showing support for her mother who is part of the exhibition, expressed excitement about engaging in traditional crafts. This involvement illustrates a new generation’s growing connection with their cultural roots, fostering a stronger commitment to these artistic practices.

Artisans at the expo are advocating that passing down these crafts can significantly contribute to local economies and ensure the longevity of these valuable traditions. This sentiment aligns with previous initiatives like the National Crafts Exhibition, which has encouraged not only women’s craftsmanship but also men’s participation in traditionally female-centric crafts. This inclusive approach is vital in nurturing a community focused on both cultural heritage and environmental sustainability, as emphasized by figures like master carver Paula Liga.

Furthermore, the crafting community is embracing innovative methods such as upcycling, where discarded materials are transformed into art—a movement led by advocates like Jane Naulu. This creativity not only promotes environmental awareness but also provides women and youth with sustainable income opportunities.

The passionate efforts of these artisans to keep their cultural legacy vibrant present a hopeful outlook for the future of traditional crafts in Fiji. By blending cultural practices with economic prospects, they demonstrate that traditions can flourish alongside modern innovations, ensuring their relevance for future generations.


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