Incoming President Kalafi Moala provides insights into the history and future of the Pacific Islands News Association. The recently published Pacific Islands Media Freedom (PIMF) Index 2023 by the Pacific Freedom Forum (PFF) highlighted significant challenges faced by regional media. According to the report, participants indicated that the top two issues affecting Pacific newsrooms were the economic costs of operation and socio-cultural pressures, followed by political and legal difficulties.
PFF’s inaugural release of the PIMF Index during the Niue Pacific Islands News Association (PINA) Summit is a notable step towards refocusing on media freedom, which is crucial for effective storytelling.
Robert Luke Iroga, Chair of the PFF Forum, emphasized the organization’s commitment to uphold the principles articulated in Article 19 of the Universal Declaration of Human Rights, which guarantees freedom of expression and information as fundamental human rights.
The influence of large corporations on media operations has raised concerns that the region’s journalism may become financially driven rather than guided by truth. As media freedom gains traction, reliance on corporate or geopolitical funding sources has surged, necessitating scrutiny of the relationships between PINA and various funding entities.
Moala pointed out potential conflicts when funding agencies take control of media associations, often crafting strategic plans without local input. The significant influx of funding from Western countries is closely linked to geopolitical tensions, especially between Western powers and China, with the underlying motive of controlling media narratives and, consequently, the political autonomy of Pacific island nations.
While financial support is necessary for media development, Moala stressed the importance of maintaining independence and core values. It’s essential for partnerships to align with local objectives rather than compromise neutrality for funding.
The future of media in the Pacific hinges on preserving independence and freedom, which are interdependent values. Outsider narratives have historically dominated the portrayal of the Pacific and its people, shaping perceptions through foreign lenses that often misrepresent local circumstances.
Moala also pointed out the underrepresentation of several Pacific regions within PINA, highlighting the absence of voices from Polynesia and Micronesia at the Niue Summit. He called for inclusive outreach efforts over the next year to ensure all parts of the Pacific are represented and engaged.
PINA is encouraged to conduct subregional gatherings to bolster media collaboration and engage with emerging regional organizations as it aims to advance the identity of Pacific media. The participation of leaders from various media organizations in Niue provided a glimpse of potential collaborative efforts across the Pacific diaspora.
Efforts are needed to forge partnerships based on mutual respect and equality, as the goal is to build a harmonious and meaningful future for the Pacific region.
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