In a recent reflection on teamwork and community spirit, Taitusi Dradra, the founder of Dradra Eco Tour from the Serua region, highlighted the importance of collaboration in fostering better outcomes for their initiatives.
The business, which was established just last year, emphasizes the conservation of natural resources, particularly marine biodiversity. Dradra noted the absence of community or governmental organizations actively engaging in the conservation of these vital resources.
He has observed a lack of similar enterprises in the Serua region, despite the rich potential for eco-tourism, which could help support local communities.
Dradra, who studied at Latianara College before pursuing his degree in Marine Management at the University of the South Pacific, stated that he returned to his community to contribute positively and assist fellow residents.
He has been actively learning from various services in the region, focusing on enhancing his business to further support conservation efforts. He acknowledged the financial pressures associated with managing tourism and emphasized the need for strategic plans to preserve biodiversity while adapting to climate change.
Local leaders have expressed concerns about finding the right balance between preserving their heritage and addressing community needs. They believe the focus should be on maintaining nature-based solutions that support both conservation and community welfare.
The primary goal of establishing this business is to empower local youth and families while promoting the conservation of the marine and natural environment. The business is situated within the community, making it easier to implement community-based tourism.
Dradra shared that tourists are drawn to beautiful destinations, with many appreciating the rich biodiversity and ecosystem. Some areas close to the sea also boast unique flora and fauna that captivate visitors, enhancing the appeal of eco-tourism.
While some locations are popular among locals, the community is encouraged to collaborate and utilize their skills in this evolving landscape. The benefits of these efforts are aimed at reducing the impacts of climate change, assisting local residents, and establishing village funds to support sustainable practices.
This initiative represents a strong message for the iTaukei community to responsibly manage local resources for future generations. As the community begins to earn from tourism, Dradra continues to encourage residents to embrace a forward-looking mindset, envisioning a sustainable future grounded in their cultural heritage.