The 1997 “Celebration of Community and Colour” remains a significant event in Fijian history, remembered as one of the most remarkable Hibiscus festivals. The Fiji Times reported on August 24, 1997, that the festival attracted thousands of participants to the streets of Suva, culminating in a vibrant parade featuring a dazzling display of floats and performances.
The weather was accommodating that year, providing an ideal backdrop for the festival’s grand finale. As the parade advanced, the streets were filled with colorful floats and lively bands, marking the exciting conclusion of the festival.
The procession was marked by the participation of 16 contestants, each representing different aspects of the community and embracing the spirit of the occasion. Albert Park served as a central hub for the celebrations, where Miss Personality Jacinta Jagmohan, representing the Suva Chamber of Commerce, and Miss Charity Nelsine Bentley, from the Ministry of Health and Social Welfare, were crowned.
Ms. Bentley’s remarkable fundraising efforts brought in $25,100 towards the festival’s total of $74,718.95, earning her a trip for two to Los Angeles. Meanwhile, Ms. Jagmohan won a trip to either Australia or New Zealand, courtesy of Air New Zealand.
The parade was a showcase of impressive floats, with Pasifika Communications’ canoe-shaped float standing out. Their float, accompanied by a lively tamure performance and the rhythm of drums, captivated the audience and won three out of four float categories, including Best Overall. The Reserve Bank of Fiji was recognized for having the Best Non-Commercial Float.
Leading the procession, the Fiji Military Forces Band contributed to the festive atmosphere with their dynamic performance. The 1997 Hibiscus Festival exemplified the community’s enthusiasm and creativity, reinforcing the festival’s significance as a major cultural and social event. Letila Mitchell, Miss Pasifika Communications, was crowned the 1997 Hibiscus Queen.