Efforts to restore confidence across all levels of the sugar industry are currently underway, according to Nitya Reddy, chairman of the Fiji Sugar Corporation (FSC).
His remarks followed the FSC’s annual general meeting held in Lautoka yesterday. Reddy noted that despite a 15 percent drop in cane production due to unfavorable weather, the FSC managed to achieve a 12 percent rise in sales revenue and a 10 percent increase in its share of proceeds.
He acknowledged the severe challenges faced by the industry, particularly by FSC, which has experienced some of the most formidable issues in its 150-year history. Reddy emphasized that this is a critical time that will shape both the industry’s past and future.
“We are fully committed to rebuilding confidence throughout the industry, a task that should not be underestimated,” he stated. He added that the focus lies on enhancing manufacturing efficiencies, coupled with a strong push to improve cane production through better transport, harvesting, and farm mechanization logistics.
Reddy also highlighted the necessity for “structural reforms” within the industry. He stressed the importance of each sector taking accountability for its efficiency and outcomes instead of relying solely on FSC.
He expressed optimism that with the ongoing support from stakeholders, a more resilient and sustainable future for Fiji’s sugar industry can be realized.