The Fijian government is taking significant steps to revive its cocoa and coffee industries, which have faced decline over the years. Agriculture Minister Vatimi Rayalu emphasized that there is a notable demand for both cocoa and coffee products; however, the current production levels are insufficient to meet this demand.
Minister Rayalu highlighted Taveuni, a region that was once vibrant with coffee production in the 1990s, which has suffered a steep decline since 2000 following the exit of a major company. To counter this downturn, the government has initiated replanting efforts, including a significant 300-acre cocoa planting project in Nasautoka, Wainibuka, with plans to expand it to about 400 acres.
The Minister remarked, “We cannot continue to depend on primary produce. We have to go all the way up to processing, otherwise, we will end up with the same old story.” He encouraged local businesses to invest in agro-processing ventures, indicating a program in place that promotes commercial agriculture alongside increased agro-processing activities.
Reflecting on historical data, the cocoa industry once significantly contributed to Fiji’s economy, generating around $22 million yearly. The current revival efforts aim to recreate that economic impact by boosting local production, creating jobs, and enhancing the value of Fiji’s agricultural exports. Minister Rayalu mentioned that learning from past mistakes is essential to ensure sustainable growth and prevent past industries from fading away.
The government’s renewed commitment signifies a promising future for Fiji’s agricultural sectors, particularly as they look to harness local resources and talent. With proper investment and collaborative partnerships with farmers and local businesses, the outlook for Fiji’s cocoa and coffee industries is hopeful, potentially positioning the nation competitively in the global market.
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