Preparations for an integrated tourism master plan aimed at fostering sustainable tourism growth in Fiji’s Northern region will commence in April 2025. This initiative is part of the Vanua Levu project, also known as the ‘Na Vualiku Project,’ which estimably amounts to $61.5 million (approximately $139.7 million Fijian dollars). The Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, announced that the project is currently in its first phase, which has been allocated $13.6 million for foundational work.
The funding for this phase includes contributions from various stakeholders: the Ministry of Tourism has allocated $7.69 million, the Fiji Roads Authority has contributed $2.4 million, and Fiji Airports has provided $3.4 million. Significant preliminary steps are already in progress, with the government engaging a firm to conduct a Strategic Environmental Social Assessment (SESA) to evaluate potential environmental and social risks associated with the master plan’s implementation.
In tandem with the SESA, an integrated tourism master plan will be developed. This plan is designed to offer a 25-year forecast that will help identify necessary investments to support tourism growth in Vanua Levu and Taveuni. By January 2025, the government will also initiate a pilot program focused on micro, small, and medium enterprises (MSMEs) in tourism, along with community-based and women-led cultural enterprises.
Mr. Gavoka emphasized the importance of enhancing travel infrastructure, mentioning plans to allow ATR 72 aircraft to land at more northern airports, specifically extending operations from Labasa to Matei airport. A site in Vunilagi has been identified as suitable for accommodating these aircraft.
The Deputy Prime Minister expressed optimism about the economic potential for Vanua Levu, citing encouraging observations during recent visits to Labasa and Savusavu. He noted the necessity for collaborative engagement from various government ministries, civil society, the private sector, and local communities to ensure the success of the Na Vualiku Project.
This project is a promising stride towards shaping the future of tourism in the Northern regions of Fiji, which could enhance local economies and provide sustainable benefits to communities.
Overall, the initiative represents a significant investment in both infrastructure and community engagement, paving the way for a more resilient tourism sector in the future.
Leave a comment