The Ministry of Health is re-evaluating its strategy for health awareness campaigns, particularly regarding sensitive topics such as HIV. This update was shared by Acting Chief Medical Advisor, Dr. Luisa Cikamatana, during a panel discussion at the Fiji Institute of Medical Laboratory Services Annual Convention held at the Shangri-La Hotel over the weekend.
During the discussion, an audience member highlighted concerns about how phrases like “HIV is dangerous and can kill you” perpetuate stigma around the disease. Conversely, statements like “TB is manageable or preventable” contribute to normalizing and reducing stigma associated with other health issues.
Dr. Cikamatana emphasized the necessity for clear and educational messaging. “It has to be structured in a way that people understand and that educates them,” she stated. This approach, she believes, will enable individuals to make informed decisions related to their health.
Using a food choice analogy, Dr. Cikamatana added, “You hear about the importance of being healthy. So, do you want to be healthy or unhealthy? It really comes down to that.” She underscored the significance of presenting health information positively to facilitate effective decision-making.
When addressing the ministry’s role in combating HIV stigma, Dr. Cikamatana acknowledged the need for progress, stating, “Yes, I believe we must do that.” She emphasized the importance of assisting people in understanding what actions they can take if they are diagnosed, rather than living in fear. “It’s crucial to empower them to do the right thing,” she concluded.