Sera Kula, originally from Natauloa Village in Nairai, now resides in Waitolu Village, Naitasiri with her husband and grandchildren. For several years, she has been a regular vendor at the Nausori market every Friday and Saturday, selling sweet potatoes (kumala) and other seasonal crops.
Despite numerous challenges, she remains committed to this work, which serves as her family’s primary source of income. To prepare for market days, Sera and other vendors from her village travel to Nausori on Thursdays, spending the night at a designated area provided by the Nausori Town Council.
The journey from Waitolu Village to Nausori is arduous, involving multiple modes of transportation and long hours of travel. Nevertheless, Sera embraces the effort, viewing dedication and hard work as vital to supporting her family. Each week, she purchases about 10 bags of kumala alongside other crops for sale at the market.
Although rising crop prices present challenges, Sera adapts to the situation, understanding the necessity of sustaining her livelihood. One of her primary concerns is the fluctuating prices of produce from farmers. “Often, the prices of crops are higher than expected, making it difficult for me to make a substantial profit,” she explained. Sera meticulously manages her expenses, ensuring she sells her produce at reasonable yet profitable prices.
She finds satisfaction in knowing her work not only supports her family but also positively contributes to the local economy. By providing kumala and other crops, Sera helps meet the nutritional needs of community members who may lack access to fresh produce.
Proud of her role as a market vendor, Sera acknowledges the positive impact her efforts have on people’s lives. Additionally, her family plays an essential role in maintaining their plantation. With six family members living together, they recognize the value of working collectively, a principle known as solesolevaki.
“My family works together to maintain and cultivate our crops, ensuring a steady supply for my market business. This interdependence within the family not only strengthens our bond but also helps us navigate the challenges we face.”