The 1997 “Celebration of Community and Colour” remains a significant event in Fijian history, commemorated as one of the most unforgettable Hibiscus festivals. An article published by The Fiji Times on August 24, 1997, reported that the festival attracted thousands of people to the streets of Suva, culminating in a vibrant parade filled with a remarkable display of floats and performances.
The weather that year was favorable, providing a perfect setting for the festival’s grand conclusion. As the parade moved through the city, the streets were energized by the colorful floats and lively bands that signaled the festival’s finale.
Highlighted during the procession were 16 contestants, each representing different aspects of the community and embodying the festival’s spirit. Albert Park served as a central hub for the celebrations, where Miss Personality Jacinta Jagmohan, representing the Suva Chamber of Commerce, and Miss Charity Nelsine Bentley from the Ministry of Health and Social Welfare were crowned.
Ms. Bentley’s exceptional fundraising efforts raised $25,100, contributing to the festival’s total of $74,718.95, which earned her a trip for two to Los Angeles. Meanwhile, Ms. Jagmohan won a trip to Australia or New Zealand, courtesy of Air New Zealand.
Among the many impressive floats showcased, Pasifika Communications stood out with their canoe-shaped float that delighted the audience with a lively tamure performance and the energetic sounds of drums. Their float bagged three out of four awards, including Best Overall. The Reserve Bank of Fiji received the award for Best Non-Commercial Float.
The Fiji Military Forces Band led the procession, enhancing the festive ambiance with their spirited performance. The 1997 Hibiscus Festival truly showcased the community’s enthusiasm and creativity, affirming its importance as a vital cultural and social event. Miss Pasifika Communications, Letila Mitchell, was crowned the 1997 Hibiscus Queen.