On July 5, 1984, The Fiji Times featured an intriguing service operated by Gyaneshwar Prakash in Suva, known as Nina Marriage Service, which offered to introduce clients to potential partners for as little as $50. This innovative approach allowed individuals to fill out a detailed confidential form that included personal and professional information, along with specific preferences regarding the attributes they sought in a spouse—such as height, weight, complexion, and employment status.
Prakash’s assistant, Sushila Devi Maharaj, clarified the company’s role, stating, “We are only introducing likely couples who may find each other suitable; we are not responsible for how the marriage works out.” Since its inception, the service had received approximately 20 applications, predominantly from Indo-Fijian people, with a notable increase in Muslim applicants over time.
The age range of applicants varied significantly: the oldest was a 32-year-old divorcee seeking a second wife, while the youngest were two 18-year-olds. The trends showed that women typically sought husbands with stable jobs and no previous attachments, while men were often interested in potential partners who were career-oriented.
Importantly, the service ensured that family involvement was a priority in the matchmaking process. Discussions were held in the presence of both parties’ parents to avoid any potential issues later on, highlighting a carefully crafted approach to relationship building. However, it was also noted that the service did not offer refunds, emphasizing the seriousness of their commitment to both clients and the integrity of the arrangements.
Reflecting on community dynamics, this portrayal of arranged matchmaking services illustrates cultural aspects of marriage in Fiji and the importance placed on familial involvement. Such services can help bridge the gap for individuals seeking companionship while adhering to cultural expectations and values.
This story is a reminder of the evolving nature of matchmaking and the various approaches to marriage across cultures. Additionally, it highlights a traditional practice that may persist amid contemporary views on relationships, indicating that love and partnerships often flourish through community and familial ties.
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