Fiji is making significant strides in formalizing its rapidly growing kava industry, as highlighted during recent nationwide consultations regarding the proposed Kava Bill 2016 and the National Kava Policy. These discussions, organized by the Ministry of Agriculture, aim to unify farmers, processors, and exporters under a coherent legal structure, which is vital for the industry’s future sustainability.
Assistant Minister for Agriculture Inosi Kuridrani emphasized the remarkable growth of the kava sector, which has contributed a substantial $53 million to the economy and accounts for approximately 13.8 percent of the National GDP. However, he cautioned that this positive trajectory could be undermined without clear regulatory measures. Kuridrani specifically pointed to the risks posed by foreign contaminants, such as flour being mixed with powdered kava, as well as the threat of unregulated imports that could jeopardize local businesses and livelihoods.
“The Kava Bill is expected to ensure a level playing field for all participants in the kava industry,” Kuridrani said, highlighting the importance of preserving the “noble status” of kava in Fijian culture. The proposed legislation aims to combat these risks by establishing a Kava Council, which will consist of government officials, exporters, and a majority of farmers to guide the development of robust policies that protect all stakeholders involved in the kava trade.
The consultations that began two weeks ago in the Central Division are set to extend across the country, ensuring comprehensive input from everyone involved—from rural growers to large-scale exporters—prior to the finalization of the Bill. The recent meetings, which moved to the Western Division starting with Sigatoka, reflect a commitment to inclusivity and collaboration throughout this crucial legislative process.
This proactive approach not only aims to secure the future of the kava industry but also reinforces its cultural significance in Fiji, promising a brighter road ahead for local producers and businesses involved in this vital sector.
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