The Ministry of Health is currently updating its strategies for health awareness campaigns, particularly regarding sensitive topics such as HIV. This update was revealed by Acting Chief Medical Advisor, Dr. Luisa Cikamatana, during a panel discussion at the Fiji Institute of Medical Laboratory Services Annual Convention held at the Shangri-La Hotel over the weekend.
During the discussion, an attendee expressed concerns that phrases like “HIV is dangerous and can kill you” contribute to stigma against the disease. In contrast, claims such as “TB is manageable or preventable” help to normalize and destigmatize other health conditions.
Dr. Cikamatana emphasized the necessity for clear, educational messaging, stating, “It has to be put in such a way that they understand and it’s educating them.” She highlighted the importance of providing information that enables individuals to make informed decisions regarding their health.
Using the analogy of food choices, Dr. Cikamatana elaborated, “You listen to all being healthy and all that. But OK, so do you want to be healthy or unhealthy? It comes back into that.” She underscored the significance of positively framing health information to foster better decision-making.
When questioned about the ministry’s role in combating HIV stigma, Dr. Cikamatana acknowledged the need for improvement, saying, “Yes, I think we have to do that.” She added, “It’s also to assist the people to help them do the right thing. Instead of having that fear because you have it and then you’re always in fear, it’s important to help them answer, ‘OK, if I have it, what can I do about it?’ It’s meant to empower them to do the right thing.”