The Pacific Recycling Foundation (PRF) has announced a significant milestone, having diverted nearly five million kilograms of recyclable materials from landfills and dumpsites in the past year. This achievement was celebrated by CEO Amitesh Deo during the launch of Global Recycling Day 2025, where he emphasized the vital role of transformative partnerships in addressing the pressing waste management crisis.
Lautoka City Council CEO, Mohammed Anees Khan, highlighted the challenge faced by the council, which manages approximately 80 tonnes of garbage daily. He pointed out the urgent need for effective waste management practices not just within the city but also in neighboring areas, including Nadi and local hotels. Khan urged the community to embrace sustainable recycling practices in their homes and businesses to make a meaningful impact.
Deo noted the critical moment in which we find ourselves, asserting, “We are the first generation witnessing the impact of climate change, and we are probably the last generation that can do something about it.” The blueprint presented is a call to action for collaboration, addressing the long-standing challenges faced by grassroots organizations like the PRF in waste management.
The accomplishments of the past year showcase a growing commitment to fostering a sustainable recycling culture, especially in underserved communities. This initiative demonstrates that even small actions in recycling can collectively lead to significant reductions in waste and promote environmental stewardship. Engaging the community and raising awareness play crucial roles in advancing towards a cleaner environment.
Looking ahead, the PRF aims to not only enhance recycling rates but also ensure that all solutions are inclusive and sustainable. The foundation encourages collaboration among government and business sectors to establish lasting partnerships focused on implementing impactful changes in waste management practices. This forward-thinking approach brings hope for the future health of Fiji’s ecosystems.
The endeavors of the Pacific Recycling Foundation and the push for better practices could signify a turning point in the region’s waste management strategies, showcasing the power of collaboration to achieve tangible benefits for both the environment and local communities.

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