In a major step towards promoting inclusive environmental practices, the ‘I Recycle’ program was relaunched yesterday at the Bykeitou informal settlement in Nadera, Nasinu. This initiative stresses the importance of making recycling and waste management accessible to all, regardless of socioeconomic status or location.
During the event, Amitesh Deo, CEO of the Pacific Recycling Foundation, highlighted the need for a national shift in waste management strategy to include often-neglected informal settlements like Bykeitou. He noted that these communities have existed for decades and deserve equal access to environmental services. “Recycling and waste management should not just be for the privileged; it’s about restoring dignity in communities that have long been excluded from such programs,” he stated.
Deo also pointed out that the primary concerns in informal settlements often revolve around basic needs, such as putting food on the table, rather than waste management. He called upon policymakers, municipalities, and citizens to rethink waste management strategies, particularly for under-resourced communities.
The newly installed I Recycle bin in Bykeitou represents a financial investment of between $7000 and $9000, depending on its size and setup requirements. This relaunch aligns with the Pacific Recycling Foundation’s broader Look Beyond movement, which aims to provide educational and environmental services to all Fijians.
This initiative is particularly encouraging as it builds upon earlier efforts highlighted during previous events, such as the Global Recycling Day celebrations. There, officials like Deputy Prime Minister Manoa Kamikamica stressed the urgency of recycling, positioning it as a necessity due to environmental challenges posed by urbanization.
Positive attitudinal shifts are already evident, with a noted 20% increase in recycling activities across Fiji, suggesting that community-driven projects are paving the way for a more sustainable future. As the ‘I Recycle’ program takes root, there is hope that it can foster a culture of environmental stewardship, ultimately contributing to cleaner and healthier communities nationwide.

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