The chairman of Fiji Sugar Corporation, Nitya Reddy, announced that efforts and resources are currently being directed toward rebuilding confidence in the sugar industry at all levels. He made these remarks following the FSC’s annual general meeting held in Lautoka.
Reddy noted that, despite a 15 percent decrease in cane production attributed to unfavorable weather conditions, the FSC saw a 12 percent rise in sales revenue and a 10 percent increase in its share of proceeds. He acknowledged that the industry, and the FSC specifically, is facing some of the most significant challenges in its 150-year history, marking a critical juncture for both its past and future.
He emphasized the importance of focusing on restoring manufacturing efficiencies, which will be bolstered by a strong initiative aimed at enhancing cane production, as well as improvements in transportation, harvesting, and farm mechanization logistics.
Reddy also highlighted the need for “structural reforms” within the industry, asserting that it is no longer acceptable to operate under any illusions regarding the situation. He urged all sectors of the industry to take responsibility for their efficiencies and outcomes instead of relying solely on the FSC.
With the continued support of stakeholders, Reddy expressed optimism about building a more robust and sustainable future for Fiji’s sugar industry.