Ralph Lauren is set to outfit the U.S. Olympic and Paralympic teams for the tenth consecutive time at the upcoming Winter Games, showcasing a unique interpretation of Italian style for the Opening Ceremony. This ensemble is part of a comprehensive multi-piece set designed for the athletes, which many are eagerly anticipating.
Evan Bates, a three-time Olympian and the reigning ice dancing world champion, described the moment of donning the Opening Ceremony outfit as perhaps the most exhilarating experience related to the Olympic journey. Bates, alongside his wife Madison Chock, expressed enthusiasm about the distinctive design that incorporates winter-white wool coats featuring wooden toggles engraved with Team USA, coupled with an American flag turtleneck sweater and tailored wool trousers.
Ralph Lauren’s partnership with the U.S. Olympic team began during the 2008 Beijing Games, where athletes were dressed in the brand’s signature preppy style, inspired by fashion trends from the 1920s and 1930s. This initial collaboration not only solidified a financially beneficial relationship but also drove up the brand’s stock following the opening of the 2016 Rio Olympics, illustrating the commercial success of their athlete outfitting strategy.
David Lauren, the Chief Branding and Innovation Officer, emphasized the value of collaborating with some of the world’s finest athletes, calling it an extraordinary opportunity. As the Winter Games approach, the excitement surrounding Ralph Lauren’s new designs is palpable, showcasing a beautiful blend of style and national pride.
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