Automobile importer Toyota Tshusho (South Sea) Ltd, operating as Asco Motors Fiji, has reported a decrease in net profit after tax (NPAT) for the half-year period ending September 30, 2024. The company’s NPAT dropped by 13 percent, settling at $11.6 million, compared to $13.4 million during the same timeframe in 2023. This decline has been linked to fluctuating market conditions and constraints in product availability.
Challenges such as staffing shortages in technical sectors have also adversely impacted revenue generated from fixed operations. However, the company is optimistic about a recovery in the second half of the financial year, attributed to improved stock levels and refined marketing approaches designed to boost revenue and gross profits.
In its recent financial statement to the South Pacific Exchange, the company noted an eight percent year-on-year decrease in NPAT in Fiji, largely resulting from a decline in new vehicle sales, specifically due to the transition from the Toyota Prado model LC150 to LC250. The upcoming launch of the new Toyota Prado (LC250) in November has generated significant customer interest, positioning the company well for a recovery.
Ongoing global demand for Toyota vehicles continues to present challenges, particularly concerning stock allocations. Additionally, the sale of ex-lease used vehicles has faced delays due to operational requirements. TTS is actively addressing staffing challenges, particularly skilled migration issues it has encountered over recent years.
Despite the less-than-anticipated performance in the first half of the year, TTS remains optimistic about meeting its financial goals. The company is steadfast in its strategic endeavors to strengthen its core operations while seeking new opportunities along the value chain, and it maintains a watchful eye on any potential future events that could influence its performance.
This situation highlights the resilience of companies in the automotive sector, emphasizing their adaptability in the face of economic challenges and shifting consumer demands. As TTS focuses on recovery and growth, it sets a precedent for other businesses to follow suit in navigating turbulent market conditions.

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