A comprehensive suite of outreach materials aimed at raising awareness of kava dieback disease has been delivered to the Ministry of Agriculture and Waterways. These materials were created through the Pacific Horticultural and Agricultural Market Access Plus (PHAMA Plus) program, funded by Australia and New Zealand, in close collaboration with the Ministry of Agriculture. The package features technical guides available in iTaukei, Fiji Hindi, and English, as well as animated instructional videos and social media resources specially designed for farmers.
David Hickes, the PHAMA Plus Fiji country manager, emphasized that these resources bring scientific knowledge directly to farmers. “This work enables farmers to recognize and manage dieback earlier, enhancing plant health and safeguarding export quality,” Hickes stated. He highlighted the significance of kava as a million-dollar industry in Fiji, acknowledging that kava dieback presents a major challenge. The materials provided will guide farmers in addressing these challenges, ultimately improving their livelihoods and supporting their families.
Permanent Secretary for Agriculture, Dr. Andrew Tukana, remarked on the importance of these outreach materials in combating kava dieback. He noted that equipping farmers with the right information is crucial for protecting a crop that is vital for thousands of Fijians. “We value this partnership with PHAMA Plus in building a stronger, more resilient kava industry,” Dr. Tukana said, stressing the crop’s contribution to the nation’s income.
The progress in kava production is noteworthy, with commercial output soaring from 690 tonnes in the 1990s to an anticipated 14,300 tonnes by 2025. This significant increase underscores the importance of ongoing efforts to educate and support farmers in Fiji, reinforcing the hopeful narrative of a thriving kava industry.
Leave a comment