Work is set to commence on an integrated tourism master plan for the northern regions of Fiji in April 2025. This initiative is part of the Fiji Tourism Development program, known as the ‘Na Vualiku Project,’ which aims to provide a long-term forecast for tourism growth in Vanua Levu.
Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, announced that they are currently in the first phase of the Na Vualiku Project, which is valued at approximately $61.5 million (around $139.7 million Fijian dollars). This initial phase is essential for establishing a framework for sustainable tourism in the region.
The project has allocated an estimated $13.6 million for its development, with funding contributions from the Ministry of Tourism ($7.69 million), Fiji Roads Authority ($2.4 million), and Fiji Airports ($3.4 million).
Mr. Gavoka explained that considerable preparatory work is already underway. They are conducting a Strategic Environmental Social Assessment (SESA) to assess potential environmental and social impacts associated with the tourism master plan’s implementation. He noted that a firm has been engaged to assist in this process.
In conjunction with the SESA, the ministry is working on developing an integrated tourism master plan that will serve as a crucial framework for a 25-year tourism growth forecast for Vanua Levu and Taveuni. This plan will include baseline data and scenario forecasts to identify necessary investments and financial resources to meet anticipated future demand.
Additionally, Mr. Gavoka mentioned that by January 2025, they plan to launch a pilot program targeting micro, small, and medium enterprises (MSMEs) within the tourism sector. This initiative aims to catalog community-based tourism efforts and women-led cultural enterprises while addressing their specific needs.
He also emphasized the importance of enhancing air service access to the northern airports, particularly advocating for the landing of ATR 72 aircraft, which can currently only land in Labasa. There are plans to extend this capacity to Matei Airport, and a site has been established near Savusavu to accommodate ATR 72 and potentially smaller jets.
Mr. Gavoka expressed optimism about the regional economy, noting visible growth in Labasa and Savusavu, which suggests promising years ahead for Vanua Levu. For the program’s success, he stresses the necessity of collaboration across various sectors, including government bodies, civil society, the private sector, development partners, and local communities.
This initiative embodies a holistic approach to tourism development, aiming not only to increase visitor numbers but also to ensure that the growth is sustainable and beneficial to the local population. With strategic planning and community involvement, the Na Vualiku Project stands to enhance the economic landscape of the North, fostering a vibrant future for both residents and visitors alike.
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