TAU Sports Limited (TSL), a prominent manufacturer of uniforms, sports, and corporate wear, has inaugurated a new outlet at the MHCC complex in Suva. Company owner Awadei Veeriah Gnanarajah announced a substantial investment of nearly $500,000 into this latest venture, expressing pride in reaching this significant milestone.
Gnanarajah reflected on the challenges faced during the COVID-19 pandemic, during which the company had to close three outlets to maintain business operations. The reopening symbolizes a promising recovery and aims to enhance accessibility for customers. In addition, TSL is exploring the possibility of opening another outlet in Nadi to cater to western customers and expand their export capabilities.
As a key supplier of sports apparel in Fiji, TSL plays a vital role in major sporting events, including the annual Sukuna Bowl. Gnanarajah stated that the company generated over $100,000 from the Sukuna Bowl alone in the post-COVID era, a testament to their resilience and adaptability in the face of adversity.
Looking ahead, TSL is gearing up for next year’s back-to-school sales, offering uniforms for 72 schools nationwide. Gnanarajah encourages families preparing for the new school year to visit their MHCC outlet, which operates seven days a week from 9 AM to 7 PM.
Kamal Chetty, the CEO of Investment Fiji, commended TSL’s growth in the local market and expressed government support for businesses that enhance local manufacturing and add value to Fijian products. He congratulated TSL on its achievements, noting that strong support from the community would further foster its success.
Founded in 2010, Tau Sports is a 100% locally owned brand and is part of a larger group of companies under Gnanarajah’s ownership, specializing in customized sports garments and merchandise.
This opening represents not only a recovery for TSL but also a hopeful indicator of economic resilience within the local manufacturing sector, as businesses begin to flourish again in a post-pandemic world.
Summary: Tau Sports Limited opened a new outlet in Suva, investing $500,000 amid a recovery from pandemic challenges. The company plans to expand further and is gearing up for back-to-school sales while receiving commendations from the government for supporting local manufacturing.
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