TAU Sports Limited (TSL) has officially launched a new outlet at the MHCC complex in Suva, marking a significant step forward for the manufacturer of sports, corporate, and uniform wear. The company’s proprietor, Awadei Veeriah Gnanarajah, shared that they invested nearly $500,000 in this new location, which they view as a proud achievement.

Gnanarajah highlighted the challenges faced during the COVID-19 pandemic, which forced the closure of three outlets to maintain business viability. The reopening of the new outlet is a promising development, signaling a strong recovery and commitment to making their products accessible to customers.

In addition to the Suva location, there are plans to establish an outlet in Nadi, aiming to serve western customers and facilitate future export operations. This expansion demonstrates the company’s ambition to broaden its market reach.

TAU Sports is a prominent supplier of sports attire in Fiji, notably contributing to significant sporting events like the annual Sukuna Bowl. Gnanarajah noted that the company generated over $100,000 through this event alone post-COVID, expressing gratitude for the support received.

As preparations begin for the upcoming back-to-school sales, Gnanarajah confirmed that the outlet would offer uniforms for 72 schools across the country, welcoming families to shop from 9 am to 7 pm daily.

Investment Fiji’s CEO, Kamal Chetty, expressed his approval of TAU Sports’ growth, emphasizing the importance of supporting local manufacturing and the value it adds to Fijian-made products. He underlined the government’s backing for businesses that contribute to the local economy, wishing the company continued success.

TAU Sports, founded in 2010, is a fully locally-owned brand and is part of a broader portfolio of companies owned by Gnanarajah, specializing in customized sporting garments and merchandise.

This new outlet symbolizes resilience and growth in the local business landscape, providing a hopeful outlook for TAU Sports and its stakeholders as they continue to adapt and thrive in a post-pandemic environment.

Summary: TAU Sports Limited opened a new outlet in Suva, investing $500,000 to enhance customer accessibility after pandemic-related closures. Plans for further expansion to Nadi and focus on back-to-school sales illustrate the company’s growth intentions. Investment Fiji praised their success, emphasizing support for local businesses.