The Fiji Football Association (Fiji FA) is on the brink of announcing a new sponsorship deal for its National League, the Fiji FACT tournament, and various age group competitions, following the conclusion of a $2.58 million three-year partnership with Digicel Fiji in November 2023. Fiji FA CEO Mohammed Yusuf confirmed that they are actively seeking new sponsors for the men’s and women’s leagues and indicated that the announcement will be made soon.

Yusuf expressed gratitude towards Digicel Fiji for their support during the three years, highlighting the positive impact of their partnership on the growth of football in Fiji. Digicel Fiji CEO, Farid Mohammed, echoed this sentiment by commending the collaboration and indicating ongoing discussions with Fiji FA about the future of their relationship.

As Fiji FA prepares for the kick-off of the national league competitions in mid-February, there is a renewed sense of optimism. The search for new sponsors could mark a transformative period for the organization, potentially leading to expanded support for both men’s and women’s football, which could greatly benefit the sport’s development in the region.

Looking at broader developments, Fiji is also set to enter the professional football arena with plans for a team in the OFC Pro League starting in January 2026. This initiative, alongside the new sponsorship pursuits, demonstrates a commitment to elevating the standards of football in Fiji, inspiring local players, and engaging communities through sports.

In summary, these developments not only promise to enhance the footballing landscape in Fiji but also open doors for greater community engagement and the nurturing of local talent, paving the way for a vibrant sporting future.