Nadi Town is undergoing an exciting transformation as its main street shifts back to two-way traffic—a change that many residents and local business owners are celebrating. The recent conversion to a single-lane two-way system aims to reduce congestion and improve accessibility, a move that is seen as beneficial for the local economy.
Despite the positive outlook, local business owners are encountering some challenges they are keen to overcome. Mohammed Azim Khan, a local entrepreneur, noted that while traffic from the Suva side is currently facing hurdles, he remains optimistic that the situation will stabilize in the near future. Dineshwar Raju, the owner of Raju’s Restaurant, echoed this enthusiasm, stating that the previous one-way system hindered customer access. He stressed the need for improved traffic management to accommodate the growing number of vehicles on the road.
Nevertheless, the newly implemented two-way traffic system has brought to light parking concerns within the town. Many public parking spaces have been monopolized by taxi bases, and illegal taxi operators are occupying almost all available meter spots, leaving little room for customers. Local merchants have expressed worries that these issues must be addressed by the Nadi Town Council to ensure business prosperity.
Further complicating parking availability is the garden and sitting area on the main street, which has diminished the number of parking spaces. While originally intended to enhance the town’s aesthetic, the garden occupies a significant area that could otherwise be used for customer parking, resulting in notable financial losses for businesses. Analysis shows that if cars are parked for an average of 20 minutes, up to 324 cars could be displaced in just nine hours due to the garden.
Adding to the positive narrative, businessman Mubashir Khan remarked how the reintroduction of two-way traffic has simplified access for customers, especially for those traveling from Lautoka to the temple area. The Fiji Roads Authority is encouraging community feedback on this traffic trial, aiming to fine-tune management strategies to enhance the overall experiences for all road users. There is a sense of optimism that, with better streetlight configurations and increased awareness of alternate routes, traffic distribution will improve significantly, thus alleviating congestion on the main street.
As Nadi Town embarks on this new journey with two-way traffic, there is hope that the changes will foster a more accessible and economically vibrant environment. However, addressing parking challenges will be crucial for enabling local businesses to fully benefit from this positive transformation.
In summary, while Nadi Town is embracing the advantages of two-way traffic, community feedback and swift action on parking issues will be essential to ensure local businesses thrive in this evolving landscape. This development is not just a change in traffic flow; it’s a step toward revitalizing the local economy and enhancing the quality of life for residents and visitors alike.

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