Nadi Town is undergoing an exciting transformation as it reverts to a two-way traffic system on its main street, a change that has sparked enthusiasm among residents and business owners alike. This shift is designed to reduce congestion and improve overall accessibility, promising potential benefits for local businesses.
Local entrepreneurs are expressing optimism about the new arrangement, recognizing its capabilities to attract more customers and enhance their livelihoods. Mohammed Azim Khan, a business owner, acknowledged that while initial traffic from the Suva side posed some challenges, he is hopeful that the system will soon normalize. Similarly, Dineshwar Raju, the owner of Raju’s Restaurant, is particularly positive about the transition back to two-way streets, recalling difficulties customers faced under the previous one-way layout.
Nevertheless, some hurdles have surfaced, notably concerning parking availability. Numerous public meter parking spaces have been overtaken by taxi bases, and illegal taxi operators are occupying nearly all available meters, sparking concerns among merchants about customer access. They urge the Nadi Town Council to address these issues to support local businesses effectively.
The situation is further complicated by a garden and sitting area that has reduced essential parking space along the main street. While this space was intended to beautify the area, its current use cuts significantly into the parking available for customers, leading to potential revenue losses for local businesses. It is estimated that if cars parked for an average of 20 minutes, the garden could displace up to 324 cars within nine hours, a dramatic impact on customer access.
On a brighter note, businessman Mubashir Khan pointed out the improved accessibility for customers, particularly enhancing routes to the temple area from Lautoka. The Fiji Roads Authority (FRA) is soliciting community feedback on this new initiative as they aim to refine traffic management and improve the experience for everyone on the road.
There is hope that once streetlights are fully operational and awareness of alternative routes increases, traffic distribution will enhance further, alleviating some of the burdens on the main street. As Nadi Town embraces the benefits of two-way traffic, the community remains optimistic that this change will foster a more vibrant, accessible, and economically thriving environment. Addressing parking challenges will be pivotal in ensuring local businesses can fully leverage this positive shift.
In summary, Nadi Town’s transition back to two-way traffic symbolizes not just an infrastructural change, but a collective hope for economic revitalization, as long as the parking issues are effectively addressed. This initiative represents both a new beginning for the town and a challenge that can lead to positive growth if the community and authorities work together.

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