The Miss Hibiscus Festival made a colorful comeback this year after a five-year hiatus, offering new marketing opportunities for local businesses.
One of the notable participants was GMJ’s Catering and Services, a family-run enterprise that took the opportunity to promote its commitment to encouraging young entrepreneurs.
At this year’s festival, GMJ’s Catering and Services distinguished itself by presenting traditional, authentic foods, setting them apart from other vendors at Hibiscus Village on the Suva foreshore. Their unique offerings reflected their dedication to cultural heritage and the development of future business leaders.
Co-owner Fane Vereivalu expressed that the Hibiscus Festival was an event they had been eagerly anticipating for years.
With the backing of family and friends, Ms. Vereivalu shared that they aimed to create and serve something special for the public, leading to the development of their “Traditional Authentic Food” concept.
“We wanted to provide something different and unique this year, as the Hibiscus Festival draws people from every background,” said Ms. Vereivalu. “We involved our children, nephews, and nieces to immerse them in the two-week holiday experience and teach them how to apply the lessons passed down from our elders about making money through traditional food.”
She emphasized that their family business stands out due to their distinctive flavors and affordable prices. Originally from Nukunuku Lakeba in Lau, Ms. Vereivalu was determined to participate in this year’s festival.