Michael Joe has made a significant return to the business scene. After transitioning from a farmer and grocer during the COVID-19 pandemic, he has now taken on roles as a landlord and property developer. Recently, he held a groundbreaking ceremony for a new $6 million development in the capital.
This new venture follows the closure of his well-known supermarket, Joe’s Farm. The ceremony took place in Samabula, with Tui Suva, Sanaila Madanavosa, praising Joe’s entrepreneurial spirit and the promising nature of the project. The first of several constructions under the Joe’s Farm brand is underway on Ratu Mara Road, with a three-storey complex expected to be completed by December next year.
Known for his innovative business approach, Joe has diversified his career as a serial entrepreneur. His roles have spanned farming, golfing, exporting, and grocery business, as well as business consulting and investing.
Joe mentioned that he has established a joint venture with Cibus New Zealand focusing on exporting locally grown produce from various farms throughout the country. He is also collaborating with the government to create contracts for local farmers.
This month, Joe’s various business initiatives will see their first rewards as he exports coconuts and dalo from Rotuma. He shared, “A truck will go around the island to collect both products for export in what is a first for Rotuma. We have the first shipment coming from Rotuma for New Zealand.”
According to Mr. Joe, his key to success is rooted in a simple principle: to “Fear the Lord.”