Merchant Finance Pte Limited has celebrated a notable achievement by reaching its first 100 customers who have successfully purchased properties utilizing the company’s Home Loan and Land Loan offerings. As of December 2025, these transactions have contributed to a total of $15.1 million in approved and settled loans.
The breakdown of the loans reveals that 46 were for home purchases while 54 were for land acquisitions, indicating a robust demand for both housing and land ownership. Insights provided by Merchant Finance indicate that a majority of home loan customers—61 percent—chose properties priced between $201,000 and $350,000. Additionally, 20 percent of buyers invested in homes ranging from $351,000 to $500,000, while 13 percent opted for properties below $200,000. Only 6 percent of the customers purchased homes valued above $500,000.
The demographic data shows that first-time buyers are largely comprised of young to middle-aged individuals. Specifically, 61 percent of clients fall within the 30 to 40 age bracket, while 22 percent are under 30 years old. Borrowers aged 40 to 50 account for 13 percent, and those over 50 represent just 4 percent of the clientele.
In terms of income, a significant 74 percent of customers reported a combined annual salary exceeding $50,000, while 26 percent earned below this threshold. Regarding interest rates, most fixed-term rates were at higher levels; 65 percent of customers secured loans with a rate of 5.99 percent, followed by 18 percent with 5.39 percent, 13 percent with 3.99 percent, and 4 percent with 3.59 percent.
Joint applications were prevalent, constituting 61 percent of all loans, contrasted with 30 percent for male single applicants and 9 percent for female single applicants. Ethnic demographics showed that 65 percent of customers identified as iTaukei, while 35 percent were non-iTaukei.
Merchant Finance expressed that this milestone not only reflects the increasing confidence of first-time buyers in the property market but also highlights the company’s ongoing commitment to facilitating property ownership through accessible financing options. This achievement represents a positive step forward in making homeownership more attainable for individuals and families looking to invest in their futures.
Leave a comment