Media’s role in disaster management is increasingly vital, as it raises awareness, offers timely updates, supports relief efforts, promotes safety, and fights misinformation. Despite advances in technology and social media, nearly half of the global population still struggles to access accurate information during crises.
Nazgul Borkosheva, a Program Management Officer at the UN Office for Disaster Risk Reduction, stresses the necessity for enhanced communication within disaster response frameworks. She insists that effective early warning systems must involve collaboration that extends beyond meteorological services to include various stakeholders.
Borkosheva points to successful coordination as a significant improvement in early warning systems, which have attracted funding and fostered partnerships. However, she acknowledges the financial and technological hurdles still faced by many Pacific communities.
In this vein, Sitiveni Halofaki, General Manager of the Fijian Broadcasting Corporation, emphasizes that in the wake of constant climate threats, the role of media is essential. He notes that it’s not only about generating warnings but also about ensuring effective communication methods—including appropriate channels and language—to connect with local communities.
The insights from both Borkosheva and Halofaki reinforce the ongoing discussions highlighted by Seinimere Veitata, Fiji’s National Program Coordinator for the Women’s Resilience to Disaster Program. Veitata has noted the challenge of community awareness regarding whom to contact during disasters, emphasizing the critical need for collaboration among stakeholders to enhance support and disseminate information effectively.
As Fiji prepares for the cyclone season and continues to grapple with climate-related challenges, the focus on communication, stakeholder collaboration, and community preparedness becomes increasingly important. This collective effort can foster resilience and ensure better outcomes during crises, highlighting a positive path forward in disaster risk management.
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