Epeli Draunidalo Laliqavoka, a resident of Tarukua village in Cicia, Lau, emphasizes the importance of preserving traditional customs and practices. At 75 years old, he reflects on the significance of his upbringing and the role tradition plays in the lives of indigenous Fijians.
Draunidalo is known for his craft of producing magimagi, a traditional Fijian woven product used in various ceremonies. He highlights the effort that goes into crafting high-quality magimagi, which involves careful preparation of the coconut fronds. The weaving process is intricate, requiring skill and patience, and Draunidalo insists that only the finest materials should be used to ensure durability and aesthetic appeal.
Having started his magimagi business in 2007 after leaving government service, Draunidalo has seen growing interest in his products, which are now shipped to countries like Australia, New Zealand, America, and across the Pacific. Customers can purchase magimagi at a rate of $2 per meter, making it accessible for various uses.
Draunidalo notes that the demand for his magimagi has increased significantly, leading him to adapt his business to keep up with orders. He expresses pride in his work, stating that while it can be challenging, the effort is worthwhile. Learning the craft largely came from observing others, as his elders did not formally teach him.
Young people in the village often assist in the production process, demonstrating the communal spirit and continuity of cultural practices. Draunidalo encourages the younger generation to take pride in their heritage and to explore ways to utilize local resources effectively.
He believes strongly in maintaining and passing on traditional values, emphasizing that the wisdom of the past can guide future generations. His commitment to sustainability and cultural preservation is evident in his call for community cohesiveness and respect for their way of life.