Markets Force WCPFC Toward Transparent Pacific Tuna Rules

As officials from the Western and Central Pacific Fisheries Commission (WCPFC) convene in Manila for their upcoming meeting, a vital force is emerging in the fisheries sector: the influence of global seafood markets. This growing pressure is compelling WCPFC members to adopt more rigorous and transparent management practices for the region’s tuna stocks.

Bubba Cook, Policy Director at Sharks Pacific, pointed out that market demands, especially from prominent retailers, have become a crucial factor in shaping sustainability decisions within the commission. “Markets, including the big buyers and major retailers, are playing an increasingly important role in driving some of these important sustainability decisions,” Cook stated.

The Global Tuna Alliance (GTA) is identified as a key player in this landscape, leveraging its purchasing power to advocate for stronger management protocols across all tuna regional fisheries management organisations (RFMOs). Cook noted, “We see organisations like the Global Tuna Alliance bringing major markets together to call for stronger management measures across all the RFMOs.”

An illustrative example is the Pacific Islands Tuna initiative, spearheaded by the Republic of the Marshall Islands, where significant buyers like Costco and Walmart have expressed their willingness to support these fisheries, contingent upon the implementation of solid and transparent management systems along with robust supply-chain traceability. “These market forces, combined with growing pressure related to Marine Stewardship Council (MSC) certification, are converging to push WCPFC members toward decisions anchored in transparency and accountability,” Cook added.

The shifting balance of power underscores how market interests are guiding the decision-making process of the WCPFC. “Money talks, so when these markets say they want something implemented, members are more likely to ensure that happens,” Cook emphasized.

As the meeting unfolds, the convergence of market expectations and sustainability practices holds promise for the future of Pacific fisheries, potentially leading to a more accountable and sustainable management of tuna stocks in the region.