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Illustration of Vendors Thrive

Market Warriors: Meet the Entrepreneurs Thriving in Suva’s Seafood and Farming Scene

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Peniana Matai is embracing her role as a market vendor with determination, despite facing tough competition in the bustling Suva Municipal Market. Three years ago, she transitioned from her job as a casual worker to pursue this new venture, motivated by the responsibility of being the sole provider for her husband and four children.

“Being a market vendor has opened many opportunities, and I’ve met amazing people while doing business,” Ms. Matai shared. On good days, she can earn up to $300, significantly more than her previous bi-weekly salary. However, the job comes with its own set of challenges, particularly with fluctuating seafood prices that are influenced by high demand.

Currently, the market offers reasonable prices for seafood, with sea grapes (nama) costing between $2 and $5 based on their size and crabs in coconut milk priced at $5.

Additionally, Tokasa Wati, a seasoned dalo seller, is also thriving in the market. With over a decade of farming experience, she began by growing watermelons and has since expanded to include dalo, earning as much as $3,000 per week during peak farming seasons. Her farm, located four hours from her village, also produces corn, pumpkins, and a variety of green vegetables.

“This income allows me to send all four of my children to school and manage family expenses,” Ms. Wati said. She encourages young people to utilize their land as a resource for future stability, noting that every iTaukei individual has access to land. “If academics aren’t your strength, look at what’s around you,” she advised, highlighting the potential of agriculture as a viable career path. Dalo bundles from her farm are sold for $20 to $30, and her story serves as a beacon of resilience and resourcefulness for others.

These inspiring narratives from both women reflect the power of entrepreneurship, illustrating how determination and resourcefulness can lead to financial independence and strengthen family support. Their successes in the market not only benefit their immediate families but also contribute positively to their communities.

In summary, Matai’s and Wati’s experiences emphasize the importance of resilience and innovation in the face of challenges, showcasing how local markets can serve as platforms for economic growth and community development.


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