The increasing popularity of alternative information channels is beginning to present significant challenges for mainstream media, according to Acting Prime Minister and Minister of Finance, Prof Biman Prasad. Speaking at the Pacific Media Partnership Conference, he noted that a growing number of individuals are turning to sources that align with their pre-existing beliefs, a trend that raises concerns about “misplaced beliefs.”
Prof Prasad recognized the allure of alternative media, attributing it to factors such as cost and convenience. However, he warned that this tendency can lead to a selective acceptance of information, where individuals deem only content that echoes their personal views as credible. “Much has been written about how mainstream media must regain public trust,” he stated, emphasizing that this is especially critical in societies recovering from widespread skepticism about mainstream outlets, often viewed through a lens of hidden agendas.
Unlike social media platforms, where the regulation is minimal, Prof Prasad pointed out that mainstream media is accountable under national laws governing defamation, privacy, and journalistic ethics. In contrast, bloggers and certain activists can share “half-baked ideas” without facing similar scrutiny, leading to potential misinformation.
Prof Prasad also expressed concerns about emerging threats to media integrity, including state-sponsored disinformation campaigns and the rise of artificial intelligence, which can further complicate the already fragile media landscape and threaten democratic foundations.
In addressing these challenges, he advocated for a proactive role for governments, particularly in the area of public service broadcasting. This, he believes, may help restore balance to the media environment and ensure that responsible and accountable journalism prevails amidst the chaos of less regulated platforms.
Overall, Prof Prasad’s remarks signal a recognition of the critical need for strong, principled media standards in an era where information is abundant yet sometimes unreliable. This acknowledgment comes with an encouraging call for government involvement to counteract the negative impacts of misinformation and foster a more trusted and effective media ecosystem.
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