Epeli Draunidalo Laliqavoka, a 75-year-old resident from Tarukua village in Cicia, Lau, shares his insights on the cultural significance of traditional crafting. He reflects on the loss of certain practices and how they impact the identity and values of indigenous Fijians.
Epeli recalls his childhood memories, particularly the importance of crafting magimagi (woven coconut fronds) as a means of traditional expression, which is closely linked to rituals and community gatherings. He notes that crafting magimagi is a labor-intensive process that culminates in beautifully crafted items used in various cultural events.
Having been in the business of making magimagi for over 30 years, Ebeli started his venture in 2007 after retiring from government service. His handiwork has gained popularity, often showcased on social media, leading to a surge in orders not just locally, but also internationally in Australia, New Zealand, America, and the Pacific Islands.
Epeli prices his magimagi at approximately $2 per meter, with larger orders significantly increasing the costs. He emphasizes the intricacies of magimagi crafting and the satisfaction derived from meeting customer demands.
The traditional craft is not just a source of income for him; it’s a way to preserve and promote Fijian culture. He learned the craft from observing others and continues to refine his skills through practice.
Epeli encourages local youth to engage in such traditional activities, highlighting that they offer not just financial benefits but also a connection to their heritage. He believes it is vital for future generations to uphold these practices, stressing that if indigenous customs are not actively practiced, they risk being lost. He advocates for using the land sustainably while respecting customs to ensure their survival.
With a firm belief in the cultural richness behind their practices, Epeli insists on the need for a collective effort in nurturing and protecting their traditions for the benefit of future generations.