Epeli Draunidalo Laliqavoka from the village of Tarukua in Cicia, Lau, reflects on the significance of traditional practices and community values in his life. At 75 years old, he shares insights gained from his late father, emphasizing the importance of cultural heritage.
Draunidalo explains that in Cicia, traditional resources are often transported to Lakeba for the Tui Nayau. He highlights two distinct forms of cultural assets: the ‘magimagi’ that men cultivate and the ‘loaloa’ belonging to women, describing the latter as having an extensive narrative.
He notes that ‘magimagi’ requires considerable effort, often harvested from the coconut trees referred to as ‘niunui,’ which are typically processed into ‘magimagi.’ The harvesting involves careful techniques, including waiting for the right moment when the coconut shell is fully matured. After harvesting begins at dawn, the ‘magimagi’ is safely stored to dry.
Draunidalo has been producing ‘magimagi’ for over 30 years and began selling it as a business in 2007 after retiring from public service. His artisanal craftsmanship has gained popularity on social media platforms, leading to significant orders from abroad, including Australia, New Zealand, the United States, and the Pacific Islands.
The pricing for his ‘magimagi’ starts at $2 per meter, with larger orders of 100 meters costing $200. He mentions that due to the demand, he often finds himself busy with orders. Draunidalo believes that the artwork delights buyers due to its unique craftsmanship.
He acknowledges that while making ‘magimagi’ is not an easy task, patience is vital. His grandfather did not formally teach him the craft; instead, he learned by observing and replicating the processes he witnessed.
Children from his village often come to help him during the production process, and he encourages them to take pride in their work. Draunidalo advocates for sustainable practices to improve their living conditions and encourages the use of local resources effectively. He emphasizes the importance of maintaining their ancestral cultural values, which he believes are intertwined with their relationship with their environment.