Small businesses in Labasa are advocating for the establishment of monthly markets, aiming to transform the community into a vibrant shopping destination reminiscent of successful markets found on Viti Levu. This initiative would provide local entrepreneurs with a valuable platform to sell homemade goods and fresh produce, thereby boosting their incomes and fostering greater community engagement.
Roselyn Deo, who has operated Roselyn Fresh Supplies since 2017, emphasizes the potential of Sunday markets to revitalize Labasa by creating a lively hub for families who currently lack a consistent marketplace. “I’m encouraging them to, at least, do something. Like, it’s good for them; they can sell and earn some money for their family,” she stated, underscoring the benefits increased sales could bring to local vendors.
Deo’s offerings include a variety of Indian delicacies such as savory samosas, baras, and traditional sweets like milk barfis, in addition to local favorites like boiled corn and puri. This rich diversity is likely to attract shoppers seeking unique culinary experiences.
The proposed markets echo a broader trend being observed across Fiji, similar to the Adi Senitoa festival currently taking place in Suva, where local vendors have seen success in showcasing their products and enhancing community ties. Vendors, like Nemani Saronicava from Crave Crazy Fijian Delicacy, report significant increases in sales and community involvement, indicating a supportive ecosystem for small businesses stemming from these market initiatives.
The push for monthly markets in Labasa reflects not only the dedication of local businesses to rejuvenate their community but also the resilience and spirit of entrepreneurs throughout Fiji. Such initiatives are essential in strengthening local economies and cultivating a sense of togetherness and cultural heritage among artisans and homegrown businesses.
This endeavor is more than just a request for economic opportunity: it envisions a vibrant Labasa where families can shop for local goods in a friendly, supportive atmosphere, while vendors thrive. The potential for community growth and revitalization through this initiative inspires optimism for the future of local commerce and community spirit in Labasa.
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