Labasa’s small businesses are advocating for the introduction of regular monthly markets, aiming to create a vibrant community shopping experience similar to the successful markets on Viti Levu. This initiative seeks to provide local entrepreneurs with a platform to sell homemade goods and perishable foods, enhancing their incomes and fostering community engagement.
Roselyn Deo, owner of Roselyn Fresh Supplies, has been selling Indian sweets and street food in Labasa since 2017. She believes that Sunday markets could be a significant boost for Labasa, transforming it into a lively hub for families without a consistent marketplace. “So, I’m encouraging them to, at least, do something. Like, it’s good for them, you know; they can sell, you know, earn some money for their family,” she remarks, highlighting the potential for increased sales for local vendors.
Deo’s business showcases a variety of Indian delicacies, including savory samosas, baras, and traditional sweets like milk barfis, alongside local favorites such as boiled corn and puri. This diversity in offerings could attract more shoppers looking for distinctive culinary experiences.
This proposal aligns with the broader trend observed in other regions, such as the ongoing Adi Senitoa festival in Suva, where local vendors have successfully showcased their products and contributed positively to their communities. Vendors like Nemani Saronicava from Crave Crazy Fijian Delicacy have reported increased sales and community involvement, indicating a thriving small business environment in response to these market initiatives.
The push for monthly markets in Labasa not only reflects the determination of local businesses to revitalize their community but also showcases the resilience festering among small entrepreneurs across Fiji. As neighborhoods look to strengthen local economies, such initiatives also promise to cultivate a sense of community, culture, and support for artisans and homegrown businesses.
This call for a dedicated market day is not just a plea for economic opportunity; it’s a vision for a more connected and bustling Labasa, where families can shop for local goods, and vendors flourish in a friendly, supportive atmosphere. The potential for community growth and revitalization through this endeavor is exciting and encourages a hopeful outlook for all involved.
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